WooCommerce Google Product Feed

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The Google Product Feed Extension allows you to create a live feed to provide product information. Google Merchant Center, a prerequisite in setting up Product Ads.

This is why you should use it.

  • A vast list of supported fields provides the most comprehensive data possible Google – maximizing campaign performance
  • Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend
  • Don’t rely on limited auto-mappings – you have full control over mappings, allowing you to map existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields
  • Capture data is required by Google Not usually held in WooCommerce using the plugin’s additional data entry fields
  • To ease data entry burden, create global defaults for all stores. For finer control, you can set values per-category or provide product-specific information against individual products or variations if necessary
  • Support for all WooCommerce’s importer and REST API for bulk importing data
  • Live feed displays the most recent information about your products
  • Integrates with common WooCommerce extensions
  • Extensive documentation for setup and customisation
  • Rich set of WordPress actions and filters allow for flexible customisation, if needed

Once your products have been imported into Google Merchant Centre they’ll be available to your linked Google You can set up product ads with Adwords. You can harness the power of Google Adwords – you’re in full control of your ad setup and budgets.

Product data fields

The extension supports 50+ Feed attributes include all mandatory fields. Simple fields such as title, link, image_link, and title are all automatically filled in. Other fields offer a simple mapping that allows you map across your product fields onto a feed. You can specify store-level defaults or category-level defaults, and the feed will automatically choose the correct values to include.

Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are available in addition to the standard. WooCommerce CSV import tool, and exposed via WooCommerce REST API.

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WooCommerce Google Product Feed
WooCommerce Google Product Feed


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