AutomateWoo – Refer A Friend

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You can increase your organic sales by adding a customer refer program to your WooCommerce shop.

A WooCommerce referral program is a great way for increasing word-of mouth sales. Numerous studies show that people trust recommendations made by people they know.

With AutomateWoo Refer A Friend It is easy to set up a referral system that is specific for your store.

Run a ‘coupon based’ Campaign where advocates can share unique coupons, giving each friend a discount as well as the advocate credit for each successful referral. If you don’t wish to offer coupon discounts you can run purely ‘link based’ Campaigns where advocates can share a unique link to your store with their friends.

Why Use Refer A Friend?

Referral Management that works

Easy to create and manage WooCommerce customer referral programs from your WordPress admin. You have the option of either an automatic or manual referral approval. Automatic approval means that any referral not proving to be fraudulent will automatically be approved once the order is marked as complete.

referrals listing

Referral Process of Intuitive Intuition

Advocates can easily refer customers via email, Facebook, Twitter, and WhatsApp.

For the advocate’s friend the process is just as simple, all they need to do it use a coupon to gain their referral discount.

WooCommerce customer referral page
Full Share Page – Screenshot taken using the Storefront theme
referral email
Email Share Default Template

Widgets for Post-Purchase

Encourage referral sharing by including the post purchase share widget on the order confirmation pages and by creating follow-up emails using this email version of the widget.

Order Confirmation Widget – Screenshot taken using the Storefront theme


email widget
Email Share Widget

Fraud Prevention

It’s important for your customer referral program to include fraud prevention methods. Our WooCommerce Refer A Friend Add-ons include a few fraud rules outside the box:

  • Advocate IP address matches customer – The referral will be marked as potentially fraudulent and will be blocked from auto-approval. Matching IP addresses don’t always mean that the referral is fraudulent as your store could be shared among co-workers who use the same IP address.
  • Matching cookies – A A cookie is placed in the advocates’ browser. If present, they will not have the ability to use a referral code. The coupon cannot be used if the match is not present.
  • Matching emails – When attempting to use a referral coupon the billing email is checked against any previous orders. The coupon cannot be used if there is a match.

referrals detail


Reports that show the number and success of customer referral programs can help you evaluate its success.


Advocates Accounts Tab

Advocates can view successful referrals from within their account area.

accounts page

Workflow Integration

The Refer A Friend Add-on integrations AutomateWoo Workflows can be enhanced by adding triggers or variables. This allows you to create automation for your customer refer program. You also have complete control over any email notifications you wish to be sent out to advocates and admins.


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AutomateWoo – Refer A Friend
AutomateWoo – Refer A Friend


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